A Data Management Platform (INTEGR8 DMP) that centralizes the management of people online profiles.

INTEGR8 DMP offers you predefined data analytics, business analytics and content analytics.

It is a Big Data tool, able to gather vast amounts of data, and it allows you to segment your audience in any way you see fit for specific targeting.

Key features:

Manage many different types of data

Gain audience insights

Allows you to create specific segments

Provides you with the possibility to generate lookalike segments

Create target audiences using 1st party (advertiser) and 3rd party data (publisher).

Create these audiences based on demographics, interests, behaviors etc. in INTEGR8 DMP and serve them specific ads through INTEGR8 Ads.